Who we are
Raccoon Media Group Ltd was founded in 2018 with the launch of the multi-award-winning National Running Show and over the next few years went on to launch many popular consumer events in health and wellbeing markets. The business has expanded significantly since its inception and is now a dynamic, scaled, high-growth media business focused on mobilising passion-led B2C and B2B communities across the globe.
Our events and media properties deliver year-round content and advice to specialist, self-identifying audiences. Raccoon is entrepreneurial, fast-paced and disruptive.
As a business we question the status quo, we invest in exceptional people, we operate with a clear purpose and deliver sustainable events that directly meet the needs of our audiences in a way that ignites and bolsters the industries in which we operate.
Our other brands include:
National Running Show
31st January 2026
Our flagship event, this is the UK’s leading B2C running exhibition held at The NEC. We look forward to welcoming runners back to this show in 2026.
National Equine Show
28th February 2026
The premium shopping experience for people who love horses. The National Equine Show provides an un-rivalled premium environment for equestrians to discover and shop the right products. It’s the only event that provides equestrians with a premium shopping experience on a major scale with over 135 brands in one place.
National Outdoor Expo
21st March 2026
The National Outdoor Expo is a utopia for outdoor enthusiasts and provides all of the inspiration, kit, tech, nutrition and advice needed to get outside and get active.
Abilities International LosAngeles
26th March 2026
Bringing the industry together to enhance professional practice and business through education, networking and thought leadership.
Abilities Expo Los Angeles
27th March 2026
Where else can you conquer an all-inclusive climbing wall, show off your mad skills in adaptive sports, learn moves from pioneers of inclusive dance, find the perfect device to meet your needs and so much more? Join us at our free, life-changing Expos.
Boston Run and Outdoor Expo
28th March 2026
This is New England’s largest event for anyone passionate about running, trail running, hiking, camping, overlanding, fishing, water sports and the general outdoor lifestyle.
Abilities Expo New York Metro
1st May 2026
Where else can you conquer an all-inclusive climbing wall, show off your mad skills in adaptive sports, learn moves from pioneers of inclusive dance, find the perfect device to meet your needs and so much more? Join us at our free, life-changing Expos.
The Allergy & Free From Show London
9th May 2026
We have recently acquired the Allergy & Free From Show, where people with allergies can gather to find thousands of free-from products, from household names to exciting start-ups. With learning experiences, interactive features and fun activities for the whole family.
Abilities Expo Chicago
12th June 2026
Where else can you conquer an all-inclusive climbing wall, show off your mad skills in adaptive sports, learn moves from pioneers of inclusive dance, find the perfect device to meet your needs and so much more? Join us at our free, life-changing Expos.
PATS (Pets & Aquatic Trade Show)
27th September 2026
PATS is the UK’s trade Show for the pets and aquatics trade and sees thousands of brands launch new products and do business over the three-day event.
BETA International
28th September 2026
BETA International, established by the trade association whose name it bears over 40 years ago, is the UK’s leading equestrian and country trade fair with visitors and exhibitors from over 25 countries.
The Run Show3rd October 2026
The Run Show is the first event of its kind in the UAE for the running community. Featuring two impactful days, the show will bring together iconic global speakers, hands-on technical advice, performance insights, experiential activations, cutting-edge product innovations, thrilling competitions and plenty of fun for runners at every level.
ISPO3rd November 2026
ISPO is the flagship event of the global sports industry, a source of inspiration, a networking tool, and a guide for the start of the ordering season. It exists to make sports the central driver in all of us, so big and meaningful that everyone benefits from its power.