Europe's only event dedicated to the running industry Returns to Amsterdam on 4-5 November 2026
The international Running Expo (IRX) brings together thousands of industry professionals from across Europe and beyond to meet with 200+ international brands showcasing the very latest in running products.
Pioneering brands, exclusive collections and influential athletes make IRX the place where you can get ahead of customer demand and grow your knowledge on the future of running.
If you’re a retailer, wholesaler, distributor, athlete, influencer, race director or industry professional, this is your chance to source game-changing clothing brands, nutrition, footwear and equipment, make business connections and stay ahead of the competition.
What's On
The International Running Expo is more than just an exhibition. From shake-out runs, wellbeing and recovery sessions, after-hours parties and interactive networking opportunities, IRX gives attendees an action-packed agenda.
When & Where
Find our location, dates and everything you need to know about visiting The International Running Expo 2026.
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Who should attend & why?
Athletes & Influencers
- Access brand-new equipment that is yet to hit the market
- Meet with potential new sponsors and generate new brand deals
- Take part in activations and create content
- Increase your brand awareness and professional network
- Learn from industry icons and help shape the future of running
Press & Media
- Get the scoop on Europe’s inaugural running show
- Find emerging brands and product launches dedicated to the running sector
- Meet and interview elite athletes, brands and industry trailblazers
- Hear about the trends that are shaping the future of the industry
- Create original content to engage your readers and followers
Race Directors
- Meet with the latest brands taking the sector by storm
- Find new sponsorship opportunities and partnerships
- Be inspired and learn from industry peers
- Network with athletes & influencers and promote upcoming races
- See cutting-edge technology in action
Run clubs/crews
- Grow your reach across the running community
- Be inspired by other run communities, coaches and industry leaders
- Explore ways to support your club through sponsorship opportunities and partnerships
- Network with athletes & influencers and promote upcoming races
- Test and trial the latest products on the market
Industry Professionals
- Schedule meetings with retailers, distributors and potential partners
- Discover the latest trends, gear & tech from across the sector
- Connect with influencers and influencers that can increase your business profile
- Check out potential competitors in the market
- Network with existing and new connections
- Meet with the latest brands taking the sector by storm
What else can you do at IRX?
There’s an action-packed programme at IRX. Not only are there 200+ brands for attendees to engage with on the show floor, there’s a range of fun activations, networking events and social activities that attendees can be part of.
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