Wow! What An Incredible First Edition of IRX!
Thank you to everyone who joined us at The International Running Expo in 2025. The two day Expo marked a major milestone for the global running industry as Europe’s first-ever dedicated business event for running professionals.
Drawing thousands of attendees from across Europe and beyond, IRX set a new benchmark for innovation, collaboration, and community within the sport, bringing together brands, retailers, and industry leaders to shape the future of running.
See what took place at IRX 2025 below...
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- Knowledge & Trends
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- The International Running Expo brought together a range of industry experts to shine a light on the latest trends affecting the industry.
Attendees heard from elite athletes, retailers, brands and industry leaders and gained unrivalled insights on how to grow their businesses in 2025 and beyond.
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- The Podium
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- The Podium featured fireside chats with elite athletes and cutting-edge trends talks from industry leaders. Attendees had the opportunity to learn from Scott Jurek, Ultra Runner, Tom Foley, CEO, INTERSPORT, Fabrice Perrin, Sports & Sustainability Director, UTMB Group, and Ci Song, Brand Director, Outopia.
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- BrandLAB by BrandWave
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- BrandLAB and their VIP guest, Ione Walker, Marketing Manager, SCOTT Sports held a session focused on building better brands. Attendees had the opportunity to ask questions and learn from a world-renowned brand at IRX.
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- LIVE PODCASTS
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- There were a range of live podcasts that were recorded at The International Running Expo. Attendees could listen in live and gain top tips from running legends including Dean Karnazes and Scott Jurek.
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- Experience & Brand Activations
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- The best way to get inspired and test out new products is to really experience them. Your ticket to The International Running Expo will include lots of opportunities to do just that with a programme of events in and around the show.
We are continuing to add to our programme of events. If you have a brand activation you would like to share then please contact one of our team using the links at the bottom of the page.
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- CEP Morning Run
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- CEP kicked off Tuesday morning with a dynamic 5km run through the streets of Amsterdam. Starting with a high energy warm up, athletes were then guided round the streets of the city in the brand new Omnibow Speed Tech Trainers.
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- AMSTERDAM SCAVENGER RUN
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- The Wednesday morning started with an exhilarating 8–10k shake out run through Amsterdam’s most iconic landmarks!
Organised by local running crew, Indie Runner, participants received clues to navigate between four must-see highlights. This self-guided adventure offered the perfect blend of fitness and fun, whilst trialling out the latest footwear, apparel and nutrition by our sponsors. 
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- Welcome Warm Up Drill Session
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- 40 athletes joined Coach Arj Thiruchelvam on Tuesday morning for a dynamic drills session focused on explosive movement to help athletes move stronger and smarter.
A fantastic way to prepare for two days at the Expo!
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- Ice Bath Immersion by Balance Breathing
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- Balance Breathing offered runners the opportunity to jump into a guided Ice Bath Session. This helped accelerate muscle recovery, reduce inflammation and ignite a powerful mental reset.
Thank you to everyone who took part in the Ice Bath Sessions!
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- Yoga Session by John Kraijenbrink, the Running Yogi
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- John has taught yoga around the world, from India to Nicaragua, Costa Rica, Italy, and Spain before settling back in the Netherlands, where he now shares his practice online. At IRX, he guided a recovery-focused session in the Wellbeing and Recovery Lounge, designed to calm the mind, strengthen the breath, and support the body’s healing process.
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- Breathwork Sessions
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- Attendees participated in Breathwork Sessions guided by Balance Breathing. This was the perfect opportunity to step away from the busy show floor, calm the mind and focus on priming the body for the rest of the day.
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- Run to Reforest Challenge in partnership with Active Giving
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- In partnership with Active Giving, The International Running Expo launched the Run to Reforest Challenge, a collective effort to cover 2,025 kilometres. For every kilometre completed, one tree was planted for the Earth Lungs Reforestation Project in Kenya.
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- Networking & Socialising
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- The Running Industry is not just about business, but forms a unique community with people who are passionate about running. We want to embrace that with lots of ways to network and socialise so that attendees are building relationships to last.
The International Running Expo is designed to give attendees the opportunity to connect in lots of different ways to maximise their experience at the show.
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- 1-to-1 Pre-Arranged Appointments
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- 1-2-1 meetings formed a huge part of IRX with brands meeting buyers across the two days. 96% of meetings that were made, were attended which shows the high engagement from both exhibitors and visitors to IRX.
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- The Run Café
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- At the heart of IRX was the Run Cafe, the perfect spot for a coffee, great food, and even better conversation. This vibrant hub allowed attendees time to connect over a coffee in a relaxed setting.
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- The Wellbeing and Recovery Lounge
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- Step away from the buzz of the Expo and unwind. From yoga to breath work, the Wellbeing and Recovery Lounge was a space dedicated for rest, recovery and reflection.
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- VIP Lounge
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- The VIP Lounge offered an exclusive retreat for hosted buyers, athletes, influencers and partners. Utilised for meetings and live podcasts, the VIP Lounge was a buzzing area across both days.
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- Coffee & Connect
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- The Coffee & Connect session saw attendees connect and network in the Run Cafe from 10am on the Tuesday morning. The perfect way to break the ice and to get the networking started!
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- Sip & Social
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- The Sip & Social brought together exhibitors, industry professionals, and athletes for an hour of relaxed conversation and new connections. It was a great opportunity to share insights, celebrate the community, and wind down after a busy day at the show.
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- The Cool Down Party @ De Hallen sponsored by ISPO
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- Wow! The Cool Down Party sponsored by ISPO brought the spirit of Oktoberfest to The International Running Expo! Steins were raised, the Bavarian band had everyone dancing, and it was the perfect night to end an incredible first day at IRX.
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- Meet with industry legends
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- IRX had industry legends including Scott Jurek, Susie Chan, Dean Karnazes, Colin Jackson and Tom Bosworth walking the exhibition floor. Visitors had the opportunity to connect with these elite athletes and pick their brains on training, products and more!
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