Put your brand in the spotlight at iRX
Are you ready to take your brand to the next level? The International Running Expo (IRX) returns this year bigger, more connected and with more opportunities for brands to take advantage of.
IRX is the destination for innovation, inspiration, and interaction within the running industry and brings together 6,000+ retailers, wholesalers, race directors, run club leaders/crews, and industry trailblazers to source the latest products and connect with the industry.
Don’t miss the chance to take part in Europe’s only dedicated event to the running industry.
Why exhibit?
Exhibiting at IRX puts your brand front and centre, in a focused environment built to drive meaningful conversations and measurable results.
- Meet qualified buyers, retailers & distributors actively looking for new products
- Position your brand in front of the international running community
- Meet new independent specialty retailers
- Generate high quality leads and nurture relationships
- Launch new products to senior decision makers with high purchasing power
- Strengthen brand awareness across retail, media and influencer audiences
- Increase distribution throughout Europe and beyond
What's new in 2026?
Exhibit
2026 has seen The International Running Expo grow with space to welcome over 200 brands across the show floor.
Content
A revitalised content programme will shine a spotlight on innovation, trends, performance and community.
Networking
Enhanced networking opportunities across the two day show. From curated meet-ups to one-on-one meetings with senior decision makers.
Activations
Grab your running trainers - there's going to be more live activations, experiences and community led sessions at IRX 2026.
