Ethan Buttress has over a decade of experience in the fashion industry, across retail, buying and creative strategy and is currently the Head of Retail at Knees Up, London’s running-focused concept store and community hub. With a background across fashion, sportswear and lifestyle buying, Ethan has shaped Knees Up' retail business as a hybrid space where running culture intersects with contemporary style, independent labels and community events. Most recently, he curated the “Running Space” at Pitti Uomo 107, spotlighting emerging performance-led brands and further cementing his mission to bridge sportswear, fashion, and the modern retail experience.