As a former legal counsel at the largest all-round commercial TV and entertainment company in the Netherlands, Jan Dirk Verboom now represents premium endurance brands and helps amplify their mission across the Benelux and beyond. Guided by the addagium “Challenge the norm. Shape the future.”, he combines strategic thinking, brand development, and a deep connection to the endurance community.
In 2024, Jan Dirk founded KLUB.RUN, a trail running team built around talented top athletes in the Netherlands. The mission of KLUB.RUN is to create the optimal conditions to professionalise, further develop, promote, and elevate trail running in the Netherlands. Making more impact together.
Passionate about sport and the outdoors, Jan Dirk is deeply involved in trail running, mountaineering, cycling, and snowboarding. His perspective combines industry expertise with an athlete-driven mindset, focused on innovation, community, and the future of endurance sports.
