The International Running Expo (IRX) returns in 2026 bigger and better than ever, bringing together the global running community under one roof in Amsterdam. IRX's core purpose is to connect, inspire, and innovate across the running industry.
Bringing you more than ever before
IRX 2026 promises more in every sense. Expect an expanded line-up of exhibitors with the floorplan hsoting 200+ brands from across the globe, attracting even more run specialty retailers, buyers, and distributors from Europe and beyond. Brands will benefit from increased opportunities to connect with senior decision makers, alongside collaborations with influencers, athletes, race directors, and club leaders.
Press, media, bloggers, and podcasters will also be out in force, bringing the excitement of IRX to a wider audience. The Podium will host content and learning sessions, offering unrivalled industry insights and trends.
Topics set to be discussed include:
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Industry Trends, New Markets & Insights – Understand current trends in Europe, forecast future opportunities, and explore untapped markets backed by data.
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Consumer, Community & Culture – Learn where consumers are showing up, where they want to be, and how run clubs, coaches, and races are shaping the landscape.
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Run Specialty Retail, Strategy & Experience – Gain insights from seasoned run specialty retailers on what’s working and what’s not.
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Product, Innovation, Tech & the Future – Discover the innovations defining tomorrow’s running products and where brands are investing their R&D.
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Sustainability & Responsibility in Business – Explore the commercial case for sustainability, circularity, and the future of running.
What’s new at IRX 2026
This year, IRX introduces a host of new experiences designed to engage and energise. Community runs with local crews will give visitors a taste of Amsterdam’s running culture, while the Speed & Skills Lab will give attendees practical tips on running form. Music, DJs, happy hours, giveaways, and surprise activations promise to keep energy levels high.
The new Discovery Zone will spotlight startups and innovation in running, and a dedicated podcast area will feature live interviews and celebrity meet-ups. Attendees can kickstart the day with Coffee & Connect, a morning beverage on us. There will be opportunities to recharge in ice baths, join yoga and stretching sessions led by athletes, and participate in Urban Shake Out Runs.
IRX 2026 is co-locating with ISPO, creating the largest global event for run, sport, and outdoors professionals.
IRX 2026 is set to be a landmark event, offering more connections, more innovation, and more inspiration than ever before. Whether you’re a retailer, athlete, influencer, race director, or run club/crew, this is where the industry meets the future.