Europe’s dedicated business event for the running industry returns to RAI Amsterdam on 4–5 November, bringing together leading brands, retailers, distributors and industry professionals for two days of business, networking and inspiration.

With just seven days to go until The International Running Expo (IRX) opens its doors, the countdown is on for the running industry to come together in Amsterdam.

Taking place on 4–5 November 2026 at the RAI Amsterdam, IRX brings together the people, products and ideas shaping the future of running. Co-located with ISPO, the event offers an opportunity to discover the latest innovations, build valuable industry connections and explore new business opportunities, all with one ticket granting access to both shows.

Whether you're a retailer looking for your next best-selling product, a brand exploring new partnerships or an industry professional keen to understand what's next for the sport, here are 7 reasons to make IRX a priority in your diary.

1. Discover 200+ international brands

From footwear and apparel to technology, nutrition, accessories and recovery, IRX brings together more than 200 brands from across the global running industry. Explore the latest products, compare innovations and meet the teams behind the businesses shaping the market.

2. Find your next business opportunity

IRX is designed to bring the running industry together to do business. Meet brands, retailers, distributors and decision-makers, explore potential partnerships and identify opportunities to grow your business. With buyers and professionals travelling from across the world, it's an opportunity to make connections that extend well beyond the show floor.

3. Get hands-on with the latest products

Go beyond the catalogue and experience running products up close. Discover new launches, explore emerging technologies and get a first-hand look at the innovations influencing how people run, train and recover. With more than 1,500 products to discover, there is plenty to explore.

4. Hear from some of the biggest names in running

IRX brings together influential athletes, experts and industry voices to share their experiences and insights. From elite performance to the business of running, the programme offers opportunities to learn from people who are helping shape the sport. Featured names include Olympic champion Allyson Felix, world champion Dafne Schippers and Olympic triathlon champion Alex Yee.

5. Experience running beyond the show floor

IRX is about more than business meetings. Get involved in a programme of experiences designed to bring the running community together, including the Running Track, Speed & Skills Lab, SCOTT & Midnight Runners Mystery Line Run, Runners High – Follow the Beat, and the Wellbeing & Recovery Lounge. Whether you're looking to test your skills, discover new approaches to recovery or connect with fellow runners, there is plenty to get involved in.

6. Make the most of one ticket, two events

Your IRX ticket also gives you access to ISPO, creating an even bigger opportunity to explore the wider sports and outdoor industry. Discover adjacent markets, meet new contacts and uncover ideas that could translate into fresh opportunities for your business. The co-location offers a valuable opportunity to broaden your network.

7. Be part of the future of the running industry

As the industry continues to evolve, staying connected to the people, products and conversations driving change has never been more important. IRX offers a dedicated meeting point for the running community to share ideas, build relationships and look ahead to what comes next. Whether you're attending to do business, learn something new or reconnect with the industry, this is your opportunity to be part of the conversation.

The countdown is on!

With just seven days to go, now is the time to register and plan your visit to The International Running Expo.

Tickets are €99 when booked in advance and €120 for onsite registration. Save €21 by securing your place before arriving at the show.

Register now at www.internationalrunningexpo.com and get ready to be part of the running industry's biggest conversations.

ENDS